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SF Flower Tea Trading with Registration No.: J0909844-M ('us', 'we' or 'our') operates (“Website”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Website.
We values your privacy and is committed to the protection of your Personal Data. This Personal Data Protection Notice (“Notice”) describes how our collections, handles and uses your Personal Data in accordance with the Personal Data Protection Act 2010 of Malaysia.

“Personal Data” means information about you such as your name, address, telephone number, NRIC, email address, your personal preferences, bank account information or any other information that might identify you.

By registering an account with The Base Tea Bar or otherwise interacting with The Base Tea Bar’s services, or by using the “The Base Tea Bar” website, you consent to the processing of your Personal Data by SF Flower Tea Trading and all our suppliers, advertising and promotional partners, and other service providers.

The personal data we collect

Personal Data provided by you. From the point of registration of your account with The Base Tea Bar, we will collect and process your personal data. This includes particulars you disclose in our application form or in our The Base Tea Bar ecommerce platform.

Personal Data collected by us. In addition to Personal Data you provide to SF Flower Tea Trading directly, personal data may be collected from time to time from a variety of sources, including without limitation, from the cookies used by our Website.

[Cookies are a text file placed into the memory of your computer that may enable SF Flower Tea Trading to identify you and collect information such as the date and time of access, the URL of other webpages being or previously accessed by your browser, during your visit to our Website. Registration for and use of an The Base Tea Bar account will require cookies to be enabled for account authentication purposes.]

What we use your personal data for

SF Flower Tea Trading only uses and processes your Personal Data for purposes relating to The Base Tea Bar’s services and for the other business activities of SF Flower Tea Trading including without limitation:

  • To assess and process your request for our services and products;
  • To communicate with you (including for troubleshooting purposes or customer support);
  • To carry out market analysis and research, and customer profiling to gauge market trends;
  • Or internal administrative purposes;
  • To send you information, updates or other materials on our products or services, upcoming events or promotions which may interest you; and
  • To provide information to regulatory and governmental authorities or other persons in compliance with its obligations under law.

Disclosure to Third Parties

Save as set out below, SF Flower Tea Trading does not sell or rent, and does not otherwise share your Personal Data with any third party.

SF Flower Tea Trading engages other companies, service providers and individuals to perform certain functions on its behalf and to administer and give effect to commercial transactions via The Base Tea Bar. Consequently, SF Flower Tea Trading may provide access to or disclose your Personal Data to such persons as those listed below (not exhaustive):

  • Entities within SF Flower Tea Trading;
  • Our business partners (e.g. website platform providers, information technology service providers, insurance providers, logistic service providers);
  • Banks and financial institutions (including credit card payment processors);
  • Professional advisors and external auditors;
  • Potential or actual acquirers of the The Base Tea Bar business or SF Flower Tea Trading (including their advisers and representatives) as a result of a potential sale of business, acquisition, merger or re-organisation;
  • Regulatory and governmental authorities to comply with legal and governmental requirements.

Our store is hosted on Exabytes Ecommerce Sdn Bhd (“Exabytes Ecommerce”). They provide with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Exabytes Ecommerce’s data storage, databases and the general Exabytes Ecommerce application. They store your data on a secure server behind a firewall.


SF Flower Tea Trading uses Secure Socket Layers (SSL) to protect your Personal Data. However bear in mind that any information transmitted through Internet is NOT 100% guaranteed safe and secure. We still will follow all SSL requirements and implement additional generally accepted industry standards. 

Your rights to Access and Correction

You can request to see your Personal Data and, if the Personal Data is inaccurate, you can request that SF Flower Tea Trading update it. You may do so by sending an email to us at [email protected]. Please allow us reasonable time to respond and effect any change.

Withdrawing or Limiting Consent

If you choose not to furnish any mandatory Personal Data requested or wish to withdraw your consent or significantly limit the processing of your Personal Data, you agree that SF Flower Tea Trading may be unable to process your Personal Data, and any corresponding services may be curtailed. When you do so, you acknowledge that SF Flower Tea Trading will not be liable for any losses which you suffer as a result of your own action.

Conflict and Revisions

In the event of any conflict between the English language version and the Bahasa Cina version, this English language shall prevail. SF Flower Tea Trading reserves the right to modify, update or amend this Notice from time to time. By continuing to communicate with SF Flower Tea Trading or using The Base Tea Bar’s services, you signify your acceptance of such modifications, updates or amendments. The current version will always be made available at . 

Contact Us

Any questions or requests concerning The Base Tea Bar’s Privacy Policy and this Notice should be directed to [email protected].